Integrations, Analytics & Paid Social

Data flows that finance and marketing can both trust

Disconnected systems create manual CSV heroics. We implement REST and webhook integrations between e-commerce, ERP, CRM, fulfilment and accounting platforms where APIs exist — with idempotency, retries and dead-letter thinking for production resilience.

Analytics is not a single tag drop. We map events to business questions, define consent modes, and test that purchases and leads fire consistently across browsers.

Paid social only improves when creative, audience and measurement align. We handle pixel and Conversions API scaffolding in coordination with your ad accounts — you retain ownership of spend and creative direction.

UTM governance, channel grouping in GA4, and Looker Studio or BigQuery exports are discussed when reporting maturity justifies the investment.

Meta shops and catalogue health

Product feeds fail silently when attributes drift. We automate validation rules, monitor disapprovals, and map variant logic so dynamic ads reflect stock you can actually fulfil.

Creative templates are tested against safe zones so text is legible in both feed placements and story formats.

Consent by design

CMP events tied to tag firing; documented lawful basis discussions with your DPO or advisers.

Attribution realism

We explain platform versus incrementality limits honestly — no fake certainty.

Automation that saves operator time

Abandoned cart sequences, win-back segments and post-purchase review requests can be automated once data hygiene is sound. We start with deliverability and frequency guardrails so you do not train customers to ignore you.

For B2B funnels, we integrate form captures with CRM SLAs so sales receives context, not just an email address.

Tell us your stack, volumes and compliance posture — Cure IT ESSEX LTD will propose integration and measurement workstreams with explicit acceptance tests so go-live is an evidence-based decision.